MANDY

RICH

Writer + Editor + Content Strategist

About Me

By day, I work to create top-notch content as the Health Commerce Editor at Dotdash for Verywell. I have a sharp eye, a well-trained ear, and an M.S. in Communications from the S.I. Newhouse School of Public Communications at Syracuse University. In my spare time, you can find me curled up with a nice cup of tea getting lost in the pages of a good book.

 

I'm a driven, organized team player and content is my main game. My years of experience are in writing, editing, and producing both print and digital content in the health and wellness space.

I love to create and I especially love a challenge. Have one to throw my way? Drop me a line. Let's make something awesome.

Work Experience

2018-Present

Health Commerce editor at Dotdash

-Assigning, editing, and publishing new commerce roundups for Verywell Health, Verywell Fit, Verywell Mind, and Verywell Family 
-Using marketplace knowledge and SEO tools such as Google Analytics and SEMrush to adjust editorial strategy and programming efforts 
-Managing a robust team of freelance writers, from assigning to invoicing to onboarding high-quality new contributors as needed
-Updating the top health, fitness, and family articles monthly to improve user experience and boost search rank
-Tracking and reporting Verywell commerce content performance

2016 - 2018

Associate Editor at WW (formerly Weight Watchers)

-Assigned and edited articles for WW magazine and WW.com

-Wrote articles for WW magazine and WW.com

-Coordinated Drupal-based production for the US site

-Assisted with SEO optimization of all WW.com content

-Developed new approaches to content strategy

-Collaborated closely with Product teams to support content efforts and backlog across all platforms

-Worked with editors to handle production and QA for all content, ensuring they met deadlines and were measured against KPIs

-Managed the editorial budget for WW.com, WW magazine, and cookbooks

-Shepherded all editorial and digital freelance contracts from initial application to completed payments

2014 - 2016

Editorial Coordinator at WW (formerly Weight Watchers)

-Managed day-to-day content publishing workflow for the WW digital
content
-Coordinated CMS based production for the US site
-Managed the editorial budget for WW.com, WW magazine, and WW cookbooks
-Shepherded all editorial and digital freelance contracts from initial application to completed payments

2013 - 2014

Editorial Assistant at WW (formerly Weight Watchers)

-Assisted the WW magazine editorial staff in all aspects of day-to-day operations
-Researched topics relevant to our readers in numerous medical journals
-Interviewed experts for health, fitness, and nutrition articles
-Wrote for the WW editor's blogs 'The Daily Feed' and 'Off the Page'

2013 - 2014

Marketing Assistant at Well Words

-Researched and wrote print and digital content for clients ranging from start-ups to Fortune 100 firms
-Developed daily social media posts for clients
-Analyzed and assessed clients’ social media performance 
-Assisted design team with the layout of InDesign pages

Education

2016 - 2017

S.I. Newhouse School of Public Communications at Syracuse University

Master of Science

Communications

Concentration: Journalism Innovation

2009 - 2013

McGill University

Bachelor of Arts

East Asian Studies, Communication Studies

Contact Me

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New York, NY

© 2019 by Mandy Rich

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